Table of Content
How do we collect your information?
What information do we collect?
Why do we collect information? What do we do with it?
Information that is available to other users
Publicity and Market Analytics
Legal Obligations and Compliance
Opting Out of emails and push notifications
Opting out of Tailored Advertising
Leaving Superplay Services via Links to Other Sites/Apps
Updates to this Privacy Notice
How old do I have to be to play?
What is an age gate and How does it work?
My Child is Playing a Superplay game
Additional disclosures for California residents
Cookies And Other Technologies
Cookies and Similar Technology
Introduction
This is the Superplay Privacy Notice (the “Privacy Notice” or “Notice”). This Notice sets out how Superplay collects, uses, shares, and protects personal information. In this Privacy Notice, when we refer to ” Superplay ” we mean Superplay Ltd. Any reference to “us” or “we” is a reference to “Superplay”. We are part of the Playtika group of companies, and when we refer to “Playtika” in this Privacy Notice we mean Playtika Holding Corp. and its subsidiary companies.
In different countries there are different definitions of “personal information” and “personal data”. In this Privacy Notice we use “information” to refer to any information that can be used to identify an individual.
This Notice applies to your use of our websites, games, apps, and products. This Notice also applies to any other services we provide, such as Events, or communications we have with you, including via our account managers, marketing, and customer support services (together the “Service” and “Services”).
The sections below set out the different types of information we may collect, how we may collect and use information, as well as your rights. You are under no legal obligation to provide your information to us. If you do not want us to collect or use your information as explained in this Notice, you should not use any of the Superplay Services. For information about how to contact us and exercise your rights, please see the Contact Us section below.
This Privacy Notice was last updated on November 10, 2024. This Notice applies to all of the games offered by Superplay. Please note that this Privacy Notice does not apply to Candidates applying for jobs at Superplay. Please find the Candidate Privacy Notice here.
Our Games
Superplay own and operates several games which can be played via app, social media integration (such as Facebook) or website. When you use one of our Services, such as interacting with us or playing one of our games, we collect information about you. Most of this information comes directly from you or your device.
If you have any questions, please visit the Contact Us section below.
Information We Collect
When you download and play one of our games via an app, visit our websites or use our other Services, we collect information about you. We collect this information to create your account and facilitate gameplay, enable in-game purchases, and provide technical support. We also collect this information for other purposes as explained in this Privacy Notice.
The information we collect may include information such as your email address and other personal details that you provide to us. It also includes technical information about the device you use, such as the type of device you are using and your IP address. In addition, it may include information about your gameplay, such as the level you have reached in a game. We may also receive some information from third parties, such as your profile picture and name if you log-in to a Superplay game via Facebook or another platform.
How do we collect your information?
There are a variety of ways that we may collect information about you. Generally, we collect information directly from you, though there are some third parties who may provide us with information with your permission, and we also collect some information automatically when you use our Services. Below are some examples of the ways in which we may obtain information:
- From your sign up and logins to Superplay games or other accounts operated by Superplay;
- From gameplay or your other activities on our Service (for example the length of sessions, progress, and other game events);
- From integrations with Social Media and other platforms’ Accounts (such as Facebook);
- From advertisers whose adverts you visit;
- From Payment Providers (to process in-app purchases);
- From Website purchases;
- From interactions with Superplay (including our account managers and customer service);
- From in-game chat with other players;
- From attendance at our Events or other players activities; and
- From marketing activities such as surveys, focus groups and sweepstakes.
What information do we collect?
The information that we collect depends on how you use and interact with Superplay. When you use our Services, we may collect and process information such as:
- Your first and last name;
- Your Superplay game username(s);
- Your email address;
- Your phone number;
- Your Avatar and your Profile Photo (if you choose to provide one);
- Biographic details that you provide to us such as your gender, birthday and/or age;
- The approximate location you access our Services from;
- Details about the device you access our Services from, such as your IP address, and device type;
- Your Superplay account activity, points, progression, and status;
- Information you provide to help us confirm your identity and make sure it is you accessing your account;
- Information you share directly with us such as in response to a survey or ticket submitted to our support team; and
- Information collected via your gameplay, for example information about how often and when you play, participating in forums, interacting with other players, and inviting non-players to our Services.
We may also receive some information from third parties who share your information with us including:
- Third parties (for example Stripe, Facebook, Google, or Apple), who connect to our games for log-in services or sharing of your achievements, such as your ID number for the platform, the ID number for the platform of your friends who have also logged into our Services using the platform your friends list, your first and last name, your profile picture, your gender, birthday and/or age, email used to log-in to the third party service and any other information that you or the third party share with Superplay. If you are unsure what information a third party is sharing with us, please consult their privacy policies/notices and your account settings;
- Third party platforms with in-app purchasing services, (for example Stripe, Apple and Google) to enable us to process your payment for purchases, for example what you have purchased, and when you purchased it. If you are unsure what information a third party is collecting and sharing with us, please consult their privacy policies/notices and your account settings. For further details about payments, please see our payment terms within our Terms of Service;
- Third party platforms that provide us with payment services (for example Stripe, Apple store and GooglePlay, Braintree, PayPal or Adyen to enable us to process your payment for purchases, for example what you have purchased, and when you purchased it. In some instances, we may also receive additional information provided at the point of purchase. If you are unsure what information a third party is sharing with us, please consult their privacy policies/notices and your account settings. For further details about payments, please see our payment terms within our Terms of Service;
- Third party cookie and advertising information about your device, browser, and/or activities, such as the type of device you are using, your device’s operating system and version, your browser type, referring and exit pages and URLs, the number of clicks on a page or feature, pages viewed and the order of those pages, the amount of time spent on particular pages. We might connect this information with other information we have about you, in particular with your social network ID and/or Superplay user ID.
- We may receive your information if it is shared by your friends or family in order to invite you to our Services. Your friends and family are responsible for obtaining your permission before they share your information with us.
Superplay periodically operates in-person and/or online events or other activities or initiatives (“Events”). These Events are exclusive and invite only. If you register and/or attend an Event organised by us, we may also collect information such as:
- Contact information such as physical address, email address, phone number;
- Photos and/or videos of you taken during the course of the Event;
- Information about your attendance at the Event;
- Information about the gameplay that you participate in at the Event;
- Information you share with Account Managers and other Superplay members of staff; and
- Other information required to facilitate the Event.
Why do we collect information? What do we do with it?
We collect information for various purposes including to create your account, facilitate and personalize your gameplay experience, enable in-game purchases, and provide technical support. We also collect information to allow you to connect and communicate with friends on our app, tailor advertising to your interests, and to operate, improve and optimize our Services, Events, and marketing activities. Below you can find further details on some of those purposes.
Superplay will only collect and use your information when the law allows us to. There are different lawful bases for us to collect and use information, depending on the laws that apply to you based on where you live and use Superplay Services from. The most common lawful bases that we rely on to collect and use information are where:
- You have given us your consent;
- It is necessary to fulfil our contractual obligations to you;
- It is necessary for our or a third party’s legitimate interest that is not overridden by your fundamental rights; or
- It is necessary to comply with a legal or regulatory obligation.
Account Registration and Maintenance
We may use information to set up and register an account in our games or sign-in to create an account with different methods. We may also use information to manage your account, such as to enable us to secure your account, verify your identity and enable the functionality of your accounts with us.
Gameplay
We use information to enable us to optimize and provide our games to you. This includes using information about your gameplay and purchases to tailor our games to you, which may be in the form of in-game gifts, promotions and features in the game. We use those parameters because we believe they play a significant role in determining (for example) your level of engagement with our games. We also use your information in aggregate with other users who have similar backgrounds or gameplay. This is to ensure that all players are having an enjoyable and optimal experience.
We also use your information to track your progress so that we can provide you with rewards and incentives that are relevant and of interest to you and your gameplay.
Your account information (including both social media integration and accounts direct with Superplay) is also used to maintain the security of your gameplay.
In-Game Purchases
We use information about payments made (through our payment processors) to process your payment and credit your account with virtual items that you have purchased.
Customer Support and Account Management
We may use information to provide support to you directly, or to assist with more general support deployed across the Service such as bug fixes. If you provide us with information via a service ticket, our support team will use this to assist you.
We may also use information about your account to enhance your experience with Superplay, including allocating you an Account Manager. Account Managers may use information that you provide to assist with business management, including taking your feedback on Superplay games, new features, and your gameplay experience. They may also use this information to invite you to Events.
Social Features and Chat Functions
Some of our games have social features and chat functions. We may process information to enable these functions and enable you to connect with your family and friends. Some of the information we collect or process may be provided by third party platforms such as Facebook. For more details about how your social media information is shared, please visit your social media profile settings, and consult the platform’s privacy policy.
Advertising
We may use information to assist with the integration of advertising with our games that have adverts. We may also share your information with third parties, such as our advertising partners to assist with the functionality and targeting of adverts. Further details about how we use your information for advertising is available in the Advertising and Marketing section of this Notice.
Events
Any information collected at our Events may be used to assist us with the planning of future Events, our promotional activities, or your Account Manager’s interactions with you.
Business Management
We may use information about you and your gameplay to assist with our business management and business planning. For example, this gives us indications of how users interact with our Service and how Superplay can develop and improve our games for our users and its marketing activities.
How We Share Information
To provide you with our Services, we may share information about you with our affiliates and with our business partners for analytics, marketing, and other business purposes. Some information about you may also be accessed by other users on our Services, such as the information on your player profile.
Information that is available to other users
You may choose to disclose information about yourself when using our Services. Some of these features may also include integration with third-party sites or services to enable you to communicate with other players (such as via private message or email).
Any information you provide via these features, including photos and videos, may potentially be accessed, read, watched, collected, and used by Superplay and Superplay users. Superplay is not responsible for any of the information that you choose to make public or share in your account. Please see our Terms of Service for guidance and information about posting content through our Service.
To enable some of the social features of our Service, you may be able to import or manually enter information about your friends and family, so that you can connect with them on our Services or invite them to use the Services.
Some social features that are available where you play, register or log-in via a social media account, may share details of your Superplay activity like gameplay, name, profile photo and/or avatar with your social media account connections or friends. Similarly, if you use our Service in response to an invitation from another player via social media, that player may see information about you and your gameplay, such as when you join and the levels you have achieved.
In many of the Superplay games, other players of the game may be able to see details about your gameplay, communicate with you and access your user profile and the information that is available on it. Other players may be able to send you game requests or social media account requests if you choose to integrate any of your social media accounts and/or Superplay communication channels.
Third Party business partners
Superplay uses unaffiliated companies to support the Service we provide, for example, to assist us with processing payments, analyzing information, optimizing gameplay and enhancing player experience, e-mail delivery, hosting services, event services, security services, and managing and delivering contextual and tailored advertisements.
Sale or Merger
In the event that Superplay seeks or undergoes restructuring of any kind including the sale, purchase, merger with and/or acquisition by another company, of any Superplay asset, we may disclose relevant information we have to the other organizations involved in the transition. We will make reasonable efforts to let you know if this occurs and how it impacts your information to the extent required by law.
Publicity and Market Analytics
We may also produce, use, publish and/or share with our business partners aggregated and analytical information (information about you and other players collectively that is not intended to specifically identify any individual player, for example, players between the ages of 25 and 50 who live in the USA) and other anonymized information about our players. We do this to allow for industry analysis, demographic profiling, marketing, analytics, advertising, and other business purposes.
Legal Obligations and Compliance
We may share information to satisfy our legal obligations and comply with law enforcement.
Examples of when we may share information include:
When we decide to disclose information in good faith in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, or legal process (for example, a court order, search warrant or subpoena);
To satisfy any laws, regulations, or mandatory codes of conduct that require us to disclose details about the information we collect;
Where we have reason to believe that our Service is being used to commit a crime, we may share your information in pursuit of reporting and investigating the suspected criminal activity or to share further details with other companies and organizations for the prevention, report or investigation of suspected criminal activity. This may also include efforts to prevent fraud, to assist with credit risk reduction, and other security precautions. This disclosure will be at our sole discretion;
When we have reason to believe that there is an emergency that poses a threat to the health and/or safety of any person, including our users, employees, or the public generally. This disclosure will be at our sole discretion;
To protect the rights or property of Superplay, and other third parties, including to enforce our Terms of Service.
Advertising and Marketing
We may use information such as device identifiers and game events to run, measure and optimize our marketing campaigns (for example, show advertisements for our Services on other websites or apps).
In addition, some of our Services include adverts from third party advertisers. These advertisers may collect and share some information, such as whether you click the advert, to assist with the functionality and targeting of adverts.
We record whether you have consented to receiving promotional and marketing communications from us. If you have consented to receive marketing communications from us by email or text messages for example, we will use information we have collected about you and your interests, as well as your contact information to send you our marketing materials. Some of these marketing materials may also be delivered via our apps or in-game notifications.
Advertising
To assist with the functionality of and personalize the adverts you see on our Service, as well as run, measure and optimize our own marketing campaigns and undertake performance analytics, our advertising partners may collect (or we may share with them) the following types of information:
- Advert performance information (such as the number of clicks on an advert);
- Aggregated/de-identified information about players intended to help target adverts but not directly identify individuals (for example that a player is between the ages of 45 and 65 and lives in Miami);
- Technical information about the device used, such as IP addresses, IDFAs, GAIDs, and other device identifiers;
- Gameplay activity and game events, such as your level within a game and purchases made; and
- Your social media identifiers.
Some of the information may be collected via cookies and other tracking technology. Our advertisers may use multiple forms of tracking technology at the same time.
If you click on an advert, you may be re-directed to a third party app or website, which may not be hosted on a site or app owned or operated by Superplay. If you are playing via a third party platform such as via a social media platform, clicking on an advert may re-direct you to a third party platform which is no longer hosted by the social media provider or Superplay.
Opting Out of emails and push notifications
If you wish to opt-out of promotional or marketing communications from Superplay you can do so by:
- Clicking “unsubscribe” in any promotional email from a specific Superplay Service to change and update your contact preferences for emails from us (please note that we may still contact you via email in relation to your account, for example for password resets or other account management);
If you wish to opt-out of push notifications from Superplay you can do so by:
- Changing the settings within your social media platforms to turn off notifications from Superplay via these platforms. For example, by turning off notifications from Superplay on Facebook; and
- Changing the settings on your device and/or browser to turn off push notifications from our Service. In some of our apps we also have the option to disable push notifications in the in-game settings.
Opting out of Tailored Advertising
Depending on where you live and access our service from, you may have a right in relation to opting out of third party tailored advertising. If you wish to opt out of third-party tailored advertising, please contact us using the Contact Us section below.
You may opt-out of tailored advertising by adjusting the advertising tracking settings on your device(s). This can be done by resetting the advertising identifier on your device (such as the IDFA) or you may be able to download apps, such as the Digital Advertising Alliance’s “AppChoices” app, that may assist you in controlling the collection and use of cross-app information for tailored advertising.
Third party opt-out tools such as the AppChoices app are independently operated and owned. Superplay does not control, operate, or endorse these tools or the choices that advertisers and others provide through these tools. They are listed here only as a convenience for players.
Superplay does not currently respond to “Do Not Track” signals on any of the platforms that run our Services.
Please note that you may still receive advertisements from Superplay and third parties within Superplay’s games even if you opt out of tailored advertising; but these ads will not be tailored to you.
GENERAL
This section contains some further information about how we look after your information, including how we keep your information secure, how long we hold your information for and the circumstances in which we may transfer your information internationally.
International Transfers
Superplay may send, access, use, and/or store information outside of the country or region where you live including, for example, to the United States and Israel. We may transfer information to our affiliates, our subsidiaries, vendors, business partners, and others as described in this Privacy Notice.
Laws vary from jurisdiction to jurisdiction, so the data protection and privacy laws applicable to the places where information is transferred to or stored, used, or processed in, may be different from the laws in place where you live. When we transfer information outside of the location where it was collected, we put into place appropriate safeguards or otherwise make efforts to ensure that such transfers meet applicable local legal requirements. If you would like more detail on Superplay’s international transfers, please use the Contact Us section below.
Information Retention
We may retain information for as long as you use our Service and as necessary to fulfil the purposes for which it was collected, or as necessary to comply with our legitimate business purposes and applicable laws; to comply with any legal, accounting or reporting obligations; to resolve disputes; to protect our assets; to efficiently run our business; and to enforce our agreements.
Information Security
Superplay takes reasonable steps designed to protect your information, including implementing appropriate technical and organizational measures to ensure a risk-appropriate level of security.
Leaving Superplay Services via Links to Other Sites/Apps
Our Service may include links to other websites and/or applications that are owned and/or operated by others.
Any information you provide to services not owned or operated by Superplay will be subject to the privacy policy on the website or app you have travelled to, and we are not responsible for the content, privacy policy, terms of use, or security practices the external site and/or app. You should review the terms and privacy policy of any site or app that you access.
Updates to this Privacy Notice
We reserve the right to amend the Privacy Notice from time to time, and encourage you to consult the Superplay Privacy Notice regularly for changes.
If we make any material changes to our Privacy Notice, we will let you know in an appropriate way. If required by law, we will also send you a notice to the e-mail address we have on file for you. We may also supplement this process by placing notices on game blogs, social network pages, and/or forums and on other Superplay websites. However, we recommend that you periodically check www.superplay.co and this Privacy Notice for updates.
Children
Our Services including our apps and games are not directed to children. If you are under 18, you are not allowed to use the Services. We are committed to complying with child protection laws.
How old do I have to be to play?
Our Services including our apps and games are not directed to children. If you are under 18, you are not allowed to use the Services. In certain games and countries, we may apply an age gate to prevent underage users from accessing our Service.
We recommend you review our Terms of Service for more details about age guidelines and restrictions on our Service.
What is an age gate and How does it work?
An age gate is a system that can be put in place to prevent users under a certain age from accessing apps and websites or to ensure different age groups get an appropriate experience.
If you are playing a game with an age gate which is applicable in your territory, a pop up will appear asking you to provide information about your age. This information is only used to verify you are old enough to play the game.
My Child is Playing a Superplay game
Superplay is committed to complying with laws protecting children. If you believe that your child has submitted any information to Superplay or is playing a Superplay game in breach of our terms of service and/or without your consent, please contact us at privacy@superplay.co. We will take reasonable steps to delete such information as soon as possible.
United States Residents
In addition to the terms of this Privacy Notice, certain US state laws require that we provide US residents with additional details about our privacy practices. If you are a US resident, please click Further Info, for more details that may apply to you.
Additional disclosures for California residents
The following disclosures supplement other disclosures in this Privacy Notice with additional information to which California residents are entitled under the California Consumer Privacy Act (CCPA). The following chart describes the CCPA-categories of information Superplay has collected, disclosed, shared, or sold in the last twelve months.
| CCPA Category of Information Collected | Examples of Information Collected | Sources of Information | Business Purpose for Collection of Information | Categories of Third Parties to Whom Disclosed | Categories of Third Parties to Whom Sold/Shared |
| Identifiers | Name (first and last), alias, address, telephone number, email address, unique personal identifier, online identifier, IP address. | Directly from you;Indirectly from your use of the Services;
From third parties, including social media platforms or your friends.
|
To provide our Services and technical support;To respond to requests for information;
To provide you with information and advertisements we believe may be of interest; To administer and improve our Services. |
To our service providers so they may help us provide our Services. | Shared: With our analytics and advertising service providers. |
| Personal information categories listed in the California Customer Records statute | A name, signature, physical characteristics or description, address, telephone number, credit card number, debit card number, or any other financial information. | Directly from you;Indirectly from your use of the Services;
From third parties, including social media sites or your friends.
|
To provide our Services and technical support;To respond to requests for information;
To provide you with information and advertisements we believe may be of interest; To administer and improve our Services. |
To our service providers so they may help us provide our Services. | None |
| Protected classification characteristics under California or federal law | Age. | Directly from you. | To administer and improve our Services;To comply with legal obligations. | To our service providers so they may help us provide our Services. | None |
| Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Directly from you;Indirectly from your use of our Services.
|
To provide our Services;To respond to requests for information;
To provide you with information and advertisements we believe may be of interest; To administer and improve Services. |
To our service providers so they may help us provide our Services. | Shared: With our analytics and advertising service providers. |
| Biometric information | Imagery of the iris, retina, fingerprint, face, hand, palm. | Not collected. | N/A | N/A | N/A |
| Internet or other electronic network activity information | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | Your device; cookies. | To improve and enhance our Service; for security, legal, compliance and regulatory obligations. | To our service providers or affiliates. | Shared: With our analytics and advertising service providers. |
| Geolocation data | Physical location. | Your device (IP address). | To improve and enhance our Service; for security, legal, compliance and regulatory obligations. | To our service providers or affiliates. | Shared: With our analytics and advertising service providers. |
| Sensory data | Audio, electronic, visual, thermal, olfactory, or similar information. | Not collected. | To improve and enhance our Service; for security, legal, compliance and regulatory obligations. | To our service providers or affiliates. | None. |
| Professional or work-related information | Employer or other company affiliation, your business title, your business contact information. Information regarding employment history. | Not collected. | N/A | N/A | N/A |
| Non-public education information | Certain information regarding your educational background. | Not collected. | N/A | N/A | N/A |
| Inferences drawn from other personal information | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behaviour, attitudes, intelligence, abilities, and aptitudes. | We may create a profile regarding your interests. | For marketing purposes.Personalize game experience. | To our service providers or affiliates. | Shared: With our analytics and advertising service providers. |
| Sensitive Personal Information | Information that reveals: a consumer’s account log-in in combination with any required password, card numbers in combination with security code, precise geolocation, content of messages on the Service via chat or forum features. | Directly from you.Indirectly from your use of our Services.
|
To provide our Services.To improve and enhance our Service; for security, legal, compliance and regulatory obligations.
Superplay does not use sensitive personal information for purposes of inferring characteristics about a consumer. |
To our service providers so they may help us provide our Services. | N/A |
Superplay does not sell or share for purposes of cross-context behavioural advertising the information of consumers under 16 years of age. We may deidentify information for analytics and advertising purposes, in which case we will not attempt to reidentify the information.
Notice of Financial Incentive. We offer incentives such as certain perks, or exclusive offers, as well as other programs like sweepstakes or contests. For purposes of these programs, we may collect your name and contact information as well as information about your use of the Services. We may disclose, sell, or share this information as described above. These incentives or programs may be considered a “financial incentive” or “bona fide loyalty program” under U.S. state privacy laws.
If we are required by law to assign value to the information we obtain through such programs, we would value the information collected and used based on the value of sharing future offers tailored to your interest, the value of which may depend on the categories of information collected, and the product being offered or promoted.
Participation in any incentive program is voluntary, and by signing up for one, you consent to the collection, use, and disclosure of your information in connection with the program. If you later wish to withdraw your consent, you can do so by contacting us, or otherwise following the instructions set forth in the specific program’s terms and conditions, if applicable.
Please note that if you choose to opt-out of the sale or sharing of your information or the use of your information for targeted advertising, your participation in our programs will not be affected and you will continue to receive all the benefits to which you are entitled. If you make a request to delete all of your information, however, we will no longer be able to provide you any program benefits because we will have no way to tie you to the benefits to which you were entitled or to contact you regarding them.
Cookies And Other Technologies
We may use cookies and other technologies to collect information about how you use our Service and website to assist us with things like improving our Service and targeting our advertising.
We may also deploy technology including Artificial Intelligence (“AI”) for other purposes, such as to provide new features or assist with our Service functionality.
Cookies and Similar Technology
A cookie is a small data file that is transferred to your device for record-keeping purposes. Information contained in a cookie may be linked to information, like your browsing activity. We may place cookies on your device and use them for purposes such as improving the quality of our Service, making our Service easier to use, and serving targeted ads. Third party advertisers and service providers may also use, place, or read cookies or other technologies as described below on your device, and those practices are subject to their own policies.
There are two types of cookies: Essential Cookies and Non-Essential Cookies. We use Essential Cookies to distinguish you from other users of our Superplay website and to operate our website properly.
You can block all cookies, including essential cookies by setting up your web browsers or utilising third party plugins to warn you about attempts to place cookies on your device or limit the type of cookies you allow to be placed on your device.
On Superplay websites that use cookies, you can customise your cookie settings and consents via the cookie banner on your first visit to the website or click on the “Cookies Settings” link in the webpage footer or the cookie widget to change your preferences anytime.
Please note that if you disable cookies, you may lose some of the features and functionality of our Service. Superplay does not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device.
We may also use other similar technologies including:
- web beacons, which may allow us to know if a certain page was visited or whether an e-mail was opened;
- ad identifiers such as the Android and Apple advertising ID known as the IDFA or GAID, which are connected to your device and can be reset on your device;
- tracking pixels, which may allow us or our advertising partners to advertise more efficiently and effectively by recognizing your device(s) on, off, and across different services and platforms and identifying the source of a new installation; and
- local shared objects, also known as flash cookies, which may help us to reduce fraud, remember your in-game preferences, and speed up load times.
We may use Google Analytics, Facebook Audience Insights, and/or other similar services from third parties that collect information about your behaviour and demographics. For more information about Google Analytics, please visit their website (www.google.com/policies/privacy/partners/) where you can opt out of Google’s collection and processing of information.
We may use Flash cookies, which operate differently than browser cookies. To learn more about and manage flash cookies you can visit the Adobe website and make changes at the Global Privacy Settings Panel.
Artificial Intelligence
We may use technologies that (a) may be considered automated decision-making or profiling, and/or (b) include the processing of information as part of the training, testing and use of Artificial Intelligence (technology which mimics intelligent human behaviour) to evaluate information that we collect (including, for example, in-game activity and communications within our Service) to improve our Service. For example, to facilitate customer support processes, tailor our Service to your preferences and for other legitimate business purposes.
Your Rights
Depending on where you live and access our Services from, you may have rights in relation to the information we hold about you and how we use it. You can exercise these rights at any time, using the contact information and methods in the Contact Us section below.
The law in certain countries give individuals rights in relation to their information. These rights and how to exercise them in relation to Superplay’s Service are explained in further detail below. Please note that, not all countries give you the same rights in relation to your information. There are also times when we have the right to refuse your requests.
Depending on where you reside, users may have the following rights:
- Access
- You may have the right to know what information we hold about you and request copies of it.
- Additionally, residents of the state of California also have the right to know the categories of information we have collected about them, the categories of sources from which the information is collected, the business or commercial purpose for collecting, selling, or sharing information, and the categories of third parties to whom the business has disclosed their information.
- Complaints
- You may have the right to complain about how we process your information to the competent authority in your jurisdiction.
- Residents of certain U.S. states have the right to appeal any decisions we make with respect to their information and if they are not satisfied with our response, they may appeal to their state’s Attorney General.
- Correction or Rectification
- If any of the information we have about you is incorrect or incomplete, you may have the right to ask us to correct it.
- Erasure or Deletion
- In certain circumstances you may have the right to request we delete the information we hold about you.
- Object to Processing
- In certain circumstances you may have the right to object to the processing of your information.
- Residents of certain U.S. states may have the right to opt-out of the sale or sharing of their personal information for cross-context behavioural advertising, or the use of their information for targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
- Portability or Copies
- In certain circumstances you may have the right to ask us to transfer your information to another organization or to you in a format that is accessible.
- Restriction of Processing
- In certain circumstances you may have the right to restrict how we process your information.
If you would like to exercise any of your rights in relation to your information, please contact us using the details in the Contact Us section below. We will respond to your request in line with any deadlines imposed by law. Superplay will not discriminate against you for exercising any of these rights.
If you have any questions about the rights you have, please refer to your local data protection office’s guidance. Alternatively, you can contact us using the Contact Us section below.
Before we comply with any request from you, we may ask for information, documents, or other evidence from you to confirm your identity. If you are unable to provide us with the evidence we require, we may be unable to comply with your request. We operate on this basis to prevent the fraudulent, malicious, or otherwise adverse disclosure, deletion, or other activity in relation to your information. Some jurisdictions allow you to submit your request through an authorized agent acting on your behalf. We may require agents to provide verification that they are acting on your behalf.
In the United States, there are various ways to submit an opt-out request. For detail, please review the section above called Opting Out Of Tailored Advertising. Additionally, depending on your state of residence, you may also have the right to submit an opt-out request via the Global Privacy Control (“GPC”) signal. The GPC signal is honored only at the device-level.
Contact Us
If you have any questions, comments or concerns about this Privacy Notice or any other privacy issue please contact Superplay’s Privacy Team via email at privacy@superplay.co identifying the game(s) that relate to your query.
Alternatively, you can submit queries via our Privacy Option in the Support Section of our games (if available) or via post at Legal, 23 Menachem Begin St., Tel Aviv, Israel.
